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Psychophysics
The Relationship Between The
Physical Compounds and The Mind
Psychophysical research plays a crucial role in sensory and consumer testing by bridging the gap between a product’s physical properties and human perception. Our team supports your efforts with fundamental investigations designed to deepen understanding of your product’s core sensory characteristics.
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Exploring the properties and sweetening efficacy of non-nutritive and low-calorie sweeteners
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Investigating synergistic and antagonistic interactions among sweetening agents
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Studying the perception of temporal taste changes, including lingering aftertastes
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Examining taste enhancement and suppression of both pleasant and unpleasant flavor attributes
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Classifying umami as a distinct taste modality
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Developing robust methods for detecting threshold and subthreshold taste levels, as well as measuring relative taste intensities​
