Our Institute
Our Foundations
Who We Are
The Davis Sensory Institute, L.L.C. (DSI) builds on more than 25 years of foundational and applied sensory science research that began at the University of California, Davis. Today, we continue this legacy through our independent institute in downtown Davis.
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Our expertise spans the full spectrum of sensory science—from pioneering work in discrimination testing (including the development of Thurstonian models and the tetrad test) to the refinement of descriptive analysis methods and the advancement of preference testing techniques.
Using psychology to maximize research learning
Our Mission
Founded in 2017, DSI provides trusted sensory and consumer research solutions for companies in the food, beverage, cosmetic, personal care, and medical industries.
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Leveraging a diverse local population and an international research network, we help clients unlock deeper, more meaningful insights to guide innovation and product development. We apply principles of psychology to enhance learning from every research effort, ensuring a stronger connection between consumer perception and product performance.
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Unique to the Greater Sacramento Area
Our Community
The Greater Sacramento area is home to a highly diverse and engaged population, with varied cultural, educational, and professional backgrounds. Many residents are forward-thinking, environmentally conscious, and health-focused—offering a rich base of consumers interested in plant-based, organic, and sustainable products.
In addition to a broad pool of typical consumer product users,
the region offers access to specialized target groups.
A steady stream of international visitors, providing access to native consumers from regions such as Japan, China, and Latin America
A large and engaged retirement community, offering perspectives from older adult consumers
A strong population affiliated with UC Davis, including professionals in education, healthcare, IT, research, and public service