Consumer Research

Our Methods

Consumer Testing

Understanding how consumers perceive your product is essential for guiding innovation and improvement. At DSI, we help uncover these insights through a combination of quantitative surveys and qualitative methods such as focus groups.

DSI's Network of Testing Locations

Leveraging a large, diverse respondent database in Northern California, along with a trusted network of national and international research partners, DSI gathers the data you need to support product development, optimization, and strategy.

Focus Groups

Focus group insights can be conducted as stand-alone qualitative studies or integrated with quantitative testing to enrich your understanding of consumer attitudes and behaviors.

Consumer Data Collection

DSI offers flexible data collection solutions tailored to your research goals — whether under controlled conditions or real-world usage scenarios.

Central Location Testing

Participants come to our Davis facility for in-person evaluations. Our custom-built sensory booths and commercial kitchen ensure precision and consistency throughout the testing process.

Home Use Testing

Consumers evaluate products in their natural environment. Samples can be conveniently picked up at DSI or shipped directly to participants’ homes, allowing for authentic, real-life feedback.

How can we help?

A Commitment to
Data Quality and Integrity

Our Mission

High-quality insights require high-quality data. Like AI models that "hallucinate" when poorly trained, research data can be compromised by subtle experimental flaws — such as biased sample codes, unbalanced designs, ambiguous instructions, or participant fatigue.

At DSI, our team draws on decades of academic experience and deep roots in experimental psychology to identify and eliminate these sources of bias — ensuring reliable, valid, and actionable findings every time.