Prediction of Consumer Opinion with Internal Panel

It's all about sensory relationships!

Thank you to the Swedish Sensory Network (SSN Sveriges Sensoriska Nätverk) and Diana Ismael, PhD for hosting last week’s webinar! On October 2, Dr. Benoît Rousseau shared why linking internal panel and consumer opinions is essential, and how Thurstonian modeling can provide valuable insights into investigating and building such relationships, using a variety of methodologies ranging from discrimination to preference testing.

You can access the presentation pdf here.