Advancing Sensory Science: Further Validation of Thurstonian Theory in Discrimination Testing

THURSTONE WAS RIGHT!

And so were Jan Frijters, Michael O'Mahony, Daniel Ennis, Hye-Seong Lee, John Ennis, Danielle van Hout, Carla Kuesten, Jian Bi, Michael Hautus, and many others who built on his work.

It was a pleasure revisiting this research with so many colleagues in Philadelphia a couple of weeks ago. The experimental results provide strong confirmation of Thurstonian predictions in the long-running triangle vs. 3-AFC debate, highlighting the unique power of the Thurstonian framework for advancing sensory and consumer research.

You can download the poster PDF here.

Authors: Benoît Rousseau, Rie Ishii, Daniel Ennis, Janice Wijaya, and Katrina Linden