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Our Services

Statistical Services

Full-Spectrum Data Analysis: From foundational parametric statistics to advanced sensometric modeling, we handle your entire sensory data portfolio. 

Deep Statistical Expertise: Partner with world-class sensory scientists possessing specialized, published knowledge in Thurstonian modeling and psychophysics. 

Advanced Predictive Tools: Leverage advanced preference mapping Machine Learning (ML) models to unlock deep, predictive consumer insights. 

Tailored Analytical Frameworks: Every statistical analysis is custom-built around your specific research objectives, sample variables, and data structures.  

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Why Choose Us?

A Foundation in
Advanced Sensometrics

Our team's statistical expertise goes beyond standard sensory analysis. With foundational research in Thurstonian modeling, psychophysics, and advanced sensometrics, published in highly respected peer-reviewed journals, our scientists have spent decades actively contributing to the development of the statistical frameworks that the sensory industry relies on today.

Our Applications

What Statistical Analysis Can We Perform for You?

Deploy advanced mathematical modeling to transform raw data points into clear commercial advantages.

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Thurstonian Modeling

Mathematically isolate and quantify the true magnitude of sensory differences (d') while accounting for variance and guessing behaviors.

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Augment your internal team's capabilities by routing complex ongoing projects or unanalyzed historical datasets through our expert data pipeline.

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Preference Mapping

Identify highly specific consumer segments and white-space market opportunities through advanced multivariate mapping techniques.

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Sentiment Analysis

Quantify open-ended consumer comments, reviews, and qualitative focus group transcripts into structured, actionable sentiment metrics.

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Sensometrics

Apply specialized statistical methods, such as Generalized Procrustes Analysis (GPA) or Multiple Factor Analysis (MFA), to handle complex data.

How It Works

A 5-Step Path to Sensory Clarity

Our structured scientific methodology ensures every evaluation yields precise, actionable, and repeatable product data.

Initial
Consultation

We clarify your core sensory questions, timeline, and target product attributes.

1

Methodology Selection

Our scientists develop a customized descriptive strategy, selecting the ideal profiling method best for your goals.

2

Panel Development

We select the optimal panel and conduct product-specific calibration to ensure alignment on attribute definitions and scales.

3

Rigorous Evaluation

Panelists perform blind evaluations under strictly controlled environmental conditions within our lab to isolate pure product variables.

4

Actionable Findings

We deliver an in-depth report featuring statistical data summaries, sensory profiles, and actionable recommendations.

5

Our Experience

Check Our Case Studies

See how DSI has helped brands make confident product decisions through sensory science.

Crackers And Herbs

Cracker Product Optimization

September 2025

Oranges And Juice

Orange Juice Quality Control

October 2024

Salsa

Salsa Product Parity

November 2025

Testimonial

“The strategic planning and market analysis provided by Davis Sensory Institute were game-changers for our expansion. Their team is professional, knowledgeable, and truly invested in our success.”

Sarah K., COO of Global Markets Inc.

FAQs

Frequently Asked Questions

Learn more about data security, specialized sensometric models, and project costs.

  • Data security and client confidentiality are paramount. We routinely operate under strict Mutual Non-Disclosure Agreements (NDAs). All client data is processed on secure internal servers, and we never share proprietary datasets, formulation details, or project outcomes with third parties. Your intellectual property is completely protected.

  • Standard statistics often assume data is linear and independent. Sensometrics is a specialized branch of statistics designed specifically to handle the unique, complex nature of human sensory data - where the "instruments" are human beings. It accounts for panelist variability, scale usage biases, and multi-dimensional flavor or texture profiles, using specialized multivariate techniques that standard software packages are often unable to compute properly.

  • Because our statistical services range from quick, single-study datasets to complex machine learning modeling across multi-market studies, pricing is customized to the scope of work. We provide transparent, project-based quotes after an initial consultation, ensuring you pay only for the exact analytical depth your project requires.

Schedule Your 
Consultation Today

Ready to take your product to the next level? Connect with our team of sensory experts to design a tailored study that turns complex consumer perception into a clear market advantage.

DAVIS SENSORY INSTITUTE .LLC

Contact

dsiteam@davissensory.com
(530) 750-6503

946 Olive Drive, Suite 9
Davis, CA 95616

Hours

Monday - Friday
10:00 am - 6:00 pm

Note: Consumer studies may affect business hours.

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© Davis Sensory Institute 2026

Architecture Design Credits: Maria

Selected Photo Credits: Julia Ogrydziak

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