Our Services
Courses & Training
Customizable Corporate Programs: Tailored educational curricula ranging from core foundational principles to advanced analytical methodologies.
Expert-Led Instruction: Train directly under world-class sensory scientists with a proven track record of academic and industrial instruction.
Comprehensive Content Spectrum: Deep-dive modules covering discrimination testing, descriptive analysis, consumer research, and predictive modeling.
Applied Hands-On Learning: Practical workshops designed to instantly upgrade your team's tactical execution and data interpretation.


Why Choose Us?
A Legacy of Academic Excellence and Industrial Impact
Seamlessly connecting theoretical rigor with practical industry applications, our training programs are rooted in the prestigious UC Davis legacy of sensory science innovation. We are dedicated to elevating the professional standards of the global sensory community. Our educational initiatives are designed and led by Dr. Benoît Rousseau, whose distinguished teaching career spans university classrooms to custom corporate short courses across the United States, Europe, Asia, and Latin America - bringing world-class, multi-lingual instruction straight to your organization.
Our Applications
What Dynamic Training Does Your Team Require?
Cultivate deep institutional knowledge with specialized training paths optimized for corporate R&D and insights teams.

Applied Statistical Methods
Build cross-functional confidence in interpreting statistical outputs, parametric data sets, and complex consumer metrics.

Discrimination Testing Programs
Master the experimental design, sample controls, and statistical power required to build a reliable internal screening program.

Advanced Preference Mapping
Learn to critically evaluate preference mapping techniques, identifying exact market landscapes while navigating their limitations.

Thurstonian Modeling Practice
Demystify the core psychological and mathematical theories behind Thurstonian modeling in sensory science to calculate true sensory distances (d’).

Customized Masterclasses
Co-develop a tailored educational syllabus focused on your company’s proprietary product matrices and specific methodological hurdles.
How It Works
A 5-Step Path to Sensory Clarity
Our structured scientific methodology ensures every evaluation yields precise, actionable, and repeatable product data.
Initial
Consultation
We clarify your core sensory questions, timeline, and target product attributes.
1
Methodology Selection
Our scientists develop a customized descriptive strategy, selecting the ideal profiling method best for your goals.
2
Panel Development
We select the optimal panel and conduct product-specific calibration to ensure alignment on attribute definitions and scales.
3
Rigorous Evaluation
Panelists perform blind evaluations under strictly controlled environmental conditions within our lab to isolate pure product variables.
4
Actionable Findings
We deliver an in-depth report featuring statistical data summaries, sensory profiles, and actionable recommendations.
5
Testimonial
“The strategic planning and market analysis provided by Davis Sensory Institute were game-changers for our expansion. Their team is professional, knowledgeable, and truly invested in our success.”

Sarah K., COO of Global Markets Inc.
FAQs
Frequently Asked Questions
Explore operational logistics regarding delivery formats, content customization, and attendee experience levels.
We can build custom programs around almost any topic in the sensory and consumer science space. Popular corporate modules include setting up and maintaining calibrated descriptive panels, moving from the triangle test to the higher power tetrad method, implementing internal consumer relevance protocols, and mastering multivariate sensometric data. We tailor the content directly to your team's active pipeline challenges.
We offer flexible delivery models including live digital workshops, but we strongly recommend in-person training whenever possible. Being on-site facilitates far deeper interaction, dynamic information sharing, and immediate, real-time collaboration with our instructors. In-person programs can be hosted at your corporate headquarters or at another location of your choice. For events involving global teams, we can also design hybrid modules to ensure reach across your full organization.
Timelines are adapted to your operational goals and target depth. Focused tactical masterclasses or methodological reviews can be completed in a high-impact single day or a series of half-day workshops. Comprehensive, end-to-end panel setup or advanced modeling tracks typically run over two or three consecutive days.
We design our curricula to maximize value across all expertise levels. For non-sensory professionals, such as corporate product developers, marketers, and QA managers, we provide clear, non-academic onboarding to align them with modern sensory capabilities. For seasoned sensory scientists, we can fast-track past the basics and dive straight into high-level psychophysical theory, statistical modeling, and advanced sensometric frameworks.
DAVIS SENSORY INSTITUTE .LLC
Contact
dsiteam@davissensory.com
(530) 750-6503
946 Olive Drive, Suite 9
Davis, CA 95616
Hours
Monday - Friday
10:00 am - 6:00 pm
Note: Consumer studies may affect business hours.
© Davis Sensory Institute 2026
Architecture Design Credits: Maria
Selected Photo Credits: Julia Ogrydziak



