Investigating Consumer Insights Through Human Sensation

We find what drives consumer liking and preferences.

Who We Are

The DSI was founded to provide consumer goods companies unique insights through innovative experimental and analytical protocols.

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What We Do

We deliver rapid, accurate, and insightful information with a strong emphasis on the quality of the data collected.

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Where To Find Us

We are located in Davis, California, close to the campus of the University of California. For further directions on how to reach us, click below.

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sensory and consumer sciences

 Where innovation happens

Recent Events

 

October 2018 

Dr. O’Mahony gave a short course in Paris: A psychologist examines new consumer acceptance methods. He also conducted research visits in the UK.

 


 

September 2018 

Dr. O’Mahony chaired a meeting on context effects in Cleveland, Ohio.  His presentation was called "Should We Bother About Context?" For more information visit: http://www.halmacfie.com/pages/ohioseptember2018.html

 


 

August 2018 

Our president, Dr. O'Mahony, presented a short course in Mexico City: An introduction to statistics for sensory science, plus research visits.

 


 

May 2018 

Image result for senseasia

 

Our president, Dr. O'Mahony, presented the following topics at SenseAsia 2018 in Malaysia:

 

"Two studies investigating what laboratory preference tests tell us about real life choice"

"A simpler yet more precise numerical analysis for the verbal 9-point hedonic scale"

"Home use test (HUT) vs. central location test (CLT); Differences in consumer perceptions"

 

"Home use test (HUT) vs. central location test (CLT): Differences in consumer perceptions"a poster co-authored by Dr. O'Mahony and our vice president, Dr. Ishii, was presented at the conference.

He also gave a short course in Bangkok, from May 23-25: New and updated concepts in sensory science.

 


 

September 2017

This year, at the annual IFT expo, Dr. O’Mahony was announced the winner of the Institute of Food Technologists' Sensory and Consumer Sciences Achievement Award.

 

Dr. O'Mahony IFT 2017 Sensory and Consumer Sciences Achievement Award winner