Investigating Consumer Insights Through Human Sensation

We find what drives consumer liking and preferences.

Who We Are

The DSI was founded to provide consumer goods companies unique insights through innovative experimental and analytical protocols.

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What We Do

We deliver rapid, accurate, and insightful information with a strong emphasis on the quality of the data collected.

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Where To Find Us

We are located in Davis, California, close to the campus of the University of California. For further directions on how to reach us, click below.

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sensory and consumer sciences

 Where innovation happens